Field Marketing Manager
Company: Renewal By Andersen
Location: Monroeville
Posted on: November 19, 2023
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Job Description:
Description & Requirements
ANDERSEN CORPORATION SUMMARY: We're focused on bringing more light
into people's lives by helping them create healthier, happier
spaces to build memories and do what they love. This applies to our
team, too. By celebrating our differences and embracing a positive
work-life balance, we are recognized as a Yellow Ribbon company,
one of Forbes Magazine's 2021 "America's Best Large Employers" and
a "Best Employer for Diversity." As a 2021 Energy Star Partner of
the Year, Andersen is also committed to environmental health and
sustainability. No matter what your role, you'll have the
opportunity to make a difference. ROLE SUMMARY: Jointly with
Non-Traditional Marketing Manager and CORO leadership, develop
non-traditional marketing strategies and tactics for all CORO
locations. Manage assigned location(s) to result in cost effective
lead generation that drives sales, achieves the annual operating
plan, maintains CPLI and COM% with established benchmarks and is
consistent with company brand and culture including sourcing,
screening, and interviewing candidates. PRIMARY RESPONSIBILITIES: *
Jointly with Non-Traditional Marketing Manager and CORO leadership,
develop non-traditional marketing tactics for their CORO
location(s) that result in effective lead generation that drives
the sales process, achieves the annual operating plan, maintains
CPLI and COM% with established benchmarks and is consistent with
company brand including sourcing, screening, and interviewing
candidates. * Define and promote the adoption of tested and
effective common methods and processes for lead qualification.
Embodies and trains to the Renewal by Andersen Methodology in all
Non-Traditional lead generation teams within their location. *
Ensure that Renewal by Andersen employees and outsourced personnel
are effectively trained in event, home show, RSVP, proximity, and
showroom/retail marketing. * Assess the effectiveness of lead
generation efforts, identify, and provide coaching and feedback on
proven best practices to local CORO marketing leadership for
assigned location(s) * Analyze trends and results of lead
generation by assigned location(s); recommend overall corrective
actions and opportunities to maximize assigned location(s) sales. *
Manage, develop, coach and provide feedback to the position's
direct reporting staff * Identify and resolve directional conflict
between Renewal by Andersen corporate departments and the field
location(s) * Become embedded in all other aspects of the
company-owned retail operation (including in-home selling,
installation, operations, and customer service) to fully understand
their impact on the customer experience. * Interviewing, hiring and
performance management of CORO Non-Traditional Marketing Managers
and all Non-Traditional staff in assigned location(s). Manage,
develop, coach and provide feedback to the position's direct
reporting staff * Other duties as assigned by supervisor. DIRECTION
OF OTHERS: * Direct supervision of all Non-Traditional Marketing
Managers in their location(s). * Responsible for collaborating with
corporate marketing staff and for influencing non-traditional
marketing tactics of CORO branch general managers and sales
managers to drive performance. QUALIFICATIONS AND SKILLS: *
Bachelor's degree in business, MBA preferred, or an equivalent
combination of education and experience. * Minimum of five years of
sales and marketing experience, including a minimum of three years'
experience in an organization with direct-to-homeowner sales. *
Demonstrated understanding of event or door to door marketing,
presentation, and promotion as primary tools for lead generation
and qualification. * Demonstrated ability to work semi-autonomously
and to influence marketing tactics of company-owned locations and
independently owned affiliates. * Availability to travel 10% to RbA
locations nationwide. * Ability to develop, coach and lead others.
* Ability to work with all levels and types of people and to
appreciate diversity. * Excellent analytical and problem-solving
skills. * Excellent presentation and writing skills. CULTURE AND
BENEFITS: "Be Orange. Be You" is how we express our belief that by
embracing our differences and empowering you, we'll be a stronger
team able to accomplish what otherwise wouldn't be possible. This
Orange spirit has helped us become the #1 innovative window and
door brand* and the one homeowners love the most.** It's also why
we're committed to supporting you to approach each day with a
bright outlook. Benefits include, and are not limited to: *
Medical/Dental/Vision/Life Insurance * Health Savings Account
contributions * Paid holidays plus PTO * 401(k) plan &
contributions * Professional development and tuition reimbursement
opportunities * Charity contributions * Nationwide career
opportunities We look forward to seeing how your unique skills,
background and experiences will inspire our team and help us
continue to be the leader we are today. In 2023, Andersen has set a
profit-sharing target of $4,000 per eligible employee, prorated as
appropriate. Profit sharing will be paid out in quarterly
installments to provide eligible employees with payments throughout
the year, with payment amounts tied to quarterly operating profit
performance. Andersen is an equal opportunity employer, and all
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity or expression, pregnancy, age, disability, marital
status, national origin, citizenship, genetic information,
protected veteran status, or any other characteristic protected by
law. Posting City:
Monroeville, PA
Keywords: Renewal By Andersen, Penn Hills , Field Marketing Manager, Advertising , Monroeville, Pennsylvania
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